It's all about the storytelling. Whether I'm cutting a :30 spot for Intel with The Onion, a :60 Hellmann's Mayo featuring Matty Matheson, or an 8 minute segment on Lorenzo Lamas for "Oprah's Where Are They Now," pacing is king, and I'm an expert on how to pace the video to fit the story you're trying to tell. I know music selection, motion graphics, and audio effects are all key to how your story will come across to your audience, and I incorporate each element at the top-most level.